Already the most trusted camera and home printer brand in Australia, Canon Australia has ranked seventh in the YouGov Technology Rankings 2021. These rankings are a list of the most favoured consumer brands in the technology sector, determined by an impression score measuring positive or negative impressions of a brand.
During the pandemic, brands operating in the technology sector enabled consumers to stay connected and entertained while stuck at home. The benefits provided by tech brands during the pandemic were evident in the results, with the top ten comprising brands commonly used in the home. Globally, the results favoured social media platforms like WhatsApp, Facebook, Instagram, Twitter and LinkedIn. Despite challenges that had the ability to impact their reputation, the results show consumers were mostly unphased. Other brands favoured in the global market include Samsung, Google, Sony, Apple and Microsoft.
Canon Australia achieved seventh place with an average impression score of 32.1, with Google securing first place with a score of 55.5. Managing Director of Canon Oceania Group, Akira Yoshida noted “Canon has been a brand that Australians have trusted to capture, connect, and achieve more in the world around them for over 40 years.” Canon is renowned for innovation across their extensive range of products, allowing Australian consumers to “seamlessly work, learn, play and connect from anywhere at any time.”
Other brands in the Australian top ten were google, Sony, Samsung, Microsoft, Dyson, Panasonic, Fisher & Paykel, Apple and Bosch. This again shows the impact and significance of tech brands in the home during the pandemic. In the global BrandIndex, Canon ranked eleventh, placing in the top ten across eight global markets for the most favoured consumer brands. This follows recognition of the company in the top 10 of the Global RepTrak 100, which is the definitive ranking of corporate reputation for leading companies in the world.
Inland Technology is proud to be a key regional partner with Canon Australia. Inland Technology has been supplying our clients with products from one of the nation's most favoured technology brands since 2003.